Video meetings proved vital in connecting workers during the pandemic, but video calls have drawbacks, too, with many workers complaining of hours spent in front of the camera for a seemingly endless stream of meetings.
As a result, aynchronous video has emerged as an alternative to real-time conversations that require both parties be present at the same time. And startup Loom has been one of the leaders in the market with its app, which lets users create short videos – or looms – that can be sent to colleagues and viewed whenever is convenient for them. (Think Instagram Stories or TikTok for workplace communications.)
