About one-third of U.S. subscribers to Netflix share their login credentials with others, according to new data from Leichtman Research Group. From the report: The research firm’s online survey of 4,400 consumers confirms the company’s own conclusions in recent years. While 64% of respondents said they pay for and use Netflix only in their own household, 33% indicate some form of sharing. (The remaining 3% are households whose Netflix comes packaged via other subscriptions.) Netflix has about 74 million subscribers in the U.S. and Canada and has penetrated nearly 70% of U.S. broadband homes. With subscription growth flattening in the region of late, Netflix has recently phased in rate increases in order to continue funding its $18 billion in annual programming spending. Earlier this month, Netflix announced a test of monthly fees for password-sharing in three territories outside of the U.S. The rise of password sharing between households, a blog post explained, is âoeimpacting our ability to invest in great new TV and films for our members.â
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