The investment by Binance, founded barely five years ago, is an indication that Zhao believes content generation will be a growth area for Web 3.0 development. Web 3.0 refers to a more decentralized version of the internet that uses the blockchain, which also underpins cryptocurrencies and non-fungible tokens, or NFTs. […] The company approached Forbes, which had been weighing options including an outright sale, after identifying three media and content platforms for potential investment, said the people. Crypto insiders say they expect a deluge of deals this year as companies deploy the enormous sums of money raised in recent fundraising rounds. Further reading: An Incomplete History of Forbes as a Platform for Scams, Grift and Bad Journalism
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