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YouTube said it will start creating metaverse experiences on its video platform, beginning with gaming, following competitors’ investments in the buzzy category. From a report: “We’ll work to bring more interactions to games and make them feel more alive,” Neal Mohan, YouTube’s chief product officer, said Thursday in a blog post. “It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.” The world’s largest video site, owned by Alphabet’s Google, has supported virtual-reality videos since 2016. Google released its VR platform Cardboard in 2014 and a much-derided augmented reality device, Google Glass, in 2013. Still, the company has been slower than rivals to discuss its plans for the much-hyped metaverse — an immersive digital world where users will interact with digital objects and one another. While many are skeptical that the metaverse is much more than a rebranding of VR, others in the tech industry think it will be the next major platform for social media, gaming, digital asset ownership and more. Google has its own VR/AR division but hasn’t released plans for any device in the field.
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