Many of the signatories, including Proton Technologies and DuckDuckGo, already prioritize data protection in their services. Mojeek, an independent search engine, posted in 2006 about its efforts to avoid using “big brother tactics” and collecting personal user data in order to make money. Many of these companies make money by advertising, but the advertising is “contextual” rather than targeted. For a search engine, this means that an advertiser can buy ads that show up when a user searches a specific term. This is different from targeted advertising, which in this example could potentially take into account a user’s search history, their demographic and biographic info, their web browsing history, their geographic location, etc.
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Author Of this post: BeauHD